The past year has seen an increasing number of Instagram-Based Curators who are filling our daily feeds with virtually fascinating imagery that we just simply cannot escape from.

‏‏‎ From the latest in Fashion,  Architecture, Land-Scape Photography, Celebrity Images, Music & More.These pages get it right every time... and they are on the clock 24/7, documenting history as it happens.These are called "Archive Pages", an instagram-based curator / researcher,  as it's described by one, a "digital librarian ".

Over the last week, I interviewed one of them, The.Thinkings is what he calls himself, a page with little over 17.000 followers at the time as I write these words.

THE ORIGINS:

The label is based in Timisoara, Romania, founded in 2018 by Nodis Ionut & Stanila Luis

The two creatives, born and raised in West Romania, founded the brand “CREATEDBY” out of a fueling passion for creation.

The brand serves the purpose of filling the gap between luxury & accessibility. Taking such an untouchable thing like luxury and making it available for everyone who wants to experience true luxury in fashion.

The Timisoara based brand, represents the misfits, the abnormals, the non- conformists, the ones who don’t fit in, the ones who are in search for freedom in creation... meaningful expression, we are giving an “abandoned” generation a voice that can be heard.

Street mixed with vision & luxury, come together to form a label that shouldn’t even exist in society's norms. Two kids who shouldn’t even call themselves “designers”, two kids who refuse to be labeled and put in a box, simply... WE ARE CREATIVES.

Within us, luxury & streetwear come together to create a voice for the YOUth.

Our end goal is to build something bigger & deeper than all of us. We strive to make people feel deep emotion, to understand problems that outcast us as a species, deeper than us.

We strive to make people feel something...without saying anything.

 We made it through 2020, and we couldn’t have done it without you.

To thank our wearers, readers, followers, and fans – and to send good vibes into 2021 from createdby studios HQ in Timisoara-Romania, we would like to share the story of how two different art fields came together to form a singular embodiment of music, vibes and emotions through the use of clothing and how that collaboration forever changed the way we perceive the connection between music and fashion. 

the ORIGINS: FASHION & MUSIC

Our relationship with NANE goes back to mid 2019, when we shared our love for his music with him, sending over a couple of our AW19 pieces, developing a relationship over 2019 heading into 2020, sharing our collections every time we released, he rocked us on stages all over the country & in music videos and we are forever grateful for that. 

the COLLABORATION: EVERYTHING STARTED WITH A PHONE CALL

This story started to unfold back in June 26 2020, when NANE released his much anticipated album titled “NANalien”. 

First of all, the album is full of incredible vibes & emotions, the sound and music, the concept & message behind it are immersive and you can easily get lost between the tracks...and that’s exactly what happened to us. 

After a couple of weeks of uninterrupted listening, a concept started to form in my mind, an association between my vision and his. Jamming to his music, I started researching and putting together mood boards, colour and fabric stories, materializing my vision. After a while, I could finally see my vision become a reality, and I was able to share it with others from my circle, asking for opinions and artistic direction. 

On July 3rd 2020, the collection was finished. I successfully materialized my vision into existence and could finally see the pieces that were on my mind since the first night of listening. 

The next day I shared the concept and collection with NANE, at first, we wanted to make him a few exclusive pieces. We talked over the phone for a long minute, he could see our vision, and he trusted it. So we made a plan to share it with the world. 

the COLLECTION: EXPERIMENTING

The sampling process started in early AUGUST 2020, with over 50 different fabric samples, different textures and weights, it took us over one month to find the “perfect” fabrics for the collection. After we sourced the fabrics, the protoype phase started. We tested over 86 different colour dyes and combinations, until we were satisfied with these ones. The vintage feel and wash of the garment was one of the most intense and dificult process we have ever gone through. 

After meetings on meetings, samples on samples, two flights and endless phone calls, the production started on October 19th 2020. 

the MESSAGE:

Behind AUTUMN-WINTER 2021 there is a strong message of being different, subverting the norm, being a “purist” in a world full of “tourists”. Feeling the need to belong somewhere, in a place that never existed. This collection is for the misfits, the non-conformists, for those who have been told that they couldn’t be who they wanted to be, for the ones that are willing to fight for their beliefs and embrace the way of being different. Be different, Be yourself. Reinvent the already existing, use the past, to re-model our future.Post-apocalyptic clothing, pieces that look long forgotten, clothes that mark the year, 2020, and all the stories that have been told that year, the story that was still being told, that marked everybody....now can finally be shared... as we enter a new life chapter. MMXXI.

Thank you for taking part in this story. 

We love you !